As more and more Korean companies stand out in the global market and the influence of the Korean Wave grows, more and more Asian countries tend to imitate Korean companies' culture and brands. In some Southeast Asian countries, including China, the number of Korean companies preoccupying the same or similar emulation of famous brands is increasing, and domestic companies seeking to enter the countries are often losing a lot.
The trademark system of foreign countries is based on shorthandism, so not only are trademark laws and practices different, but some countries, such as China, lack social awareness about the use of trademarks or the non-recognition of trademarks acquired for fraudulent purposes, often lead to foreign brand names being preempted, and the trademarks are often not properly protected.
The Korea Trademark and Design Association lists famous brands in Korea in advance and prepares various measures to use them as reference materials or evidence materials for screening, judging, and litigation in case of disputes in foreign countries.
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선점 및 모방출원 예방 민간전문가들의 검토를 통해 국내 유명상표목록을 구축하여, 해외에서의 선점 내지 모방 출원을 예방하고, 문제발생시 효과적인 대응을 도모
해외 보호 강화 국내 유명상표목록은 해외 특허청, 상표유관기관, 각국 변리사회 등에 제공하여, 해외에서의 보호를 강화
지속적인 상표 관리 작성한 목록은 지속적인 확대 및 업데이트를 통해 실효성을 제고하도록 하며, 민간 차원에서 자발적으로 사업을 지속할 수 있는 토대를 마련